Make Your Store Stand Out: 8 Tips for Attracting Foot Traffic

foot traffic

Have you spent a lot of time building your online brand? It’s no secret that more and more shoppers are turning to the internet to buy everything from food to clothes.

But physical stores still have their merit. Many people enjoy the act of shopping in-person. Plus, stores give customers a chance to see your products for themselves before they buy it.

If you haven’t spent a lot of time improving your store, you may not have as many customers as you’d like. But, don’t worry! There are ways to increase foot traffic and make more profits.

Do you want to know what they are? Keep reading to learn how you can make your store stand out and attract more foot traffic.

1. Display Your Business Name

Alright, so this first one may seem a little obvious, but its importance can’t be overlooked. When learning how to drive traffic to your store, make sure everyone can see its name. Ideally, you want something that’s unique and will draw people’s attention.

It should be big enough that people can see it when they’re driving by. Large storefront signs and awnings are both popular choices as they are professional and eye-catching.

2. Set Up a Good Window Display

Does the name of your store offer any hints as to what it sells? Adding words like “boutique,” “bakery,” or “electronics” to the end of your company name is a great way to make it clear what your store does.

If you can’t include these words or they won’t fit on your storefront sign, you’ll need another way to let customers know what you sell before they walk in. Window displays are the best way to do this.

Put your best products on display so people walking by will be more likely to come in. If you own a bakery or cafe, consider baking treats special for display. Take extra care in decorating them and be sure to replace them regularly, so potential customers will always see delicious examples of what you sell.

3. Place Extra Signage on the Curb

Think about the last time you walked down a busy store-lined street. Unless you were actually shopping or looking for something in particular, you probably didn’t pay much attention.

Curb signage, like sandwich boards or A-frame chalkboard signs, are great ways to get people’s attention as they walk by. Since they’re on the ground, people will see them even when they’re looking at their phone. You can list any deals, sales, or specials and include fun puns or jokes to increase store traffic.

4. Beautify Your Storefront

There’s no doubt that clear signage is important to ensure a regular flow of foot traffic in your store. But, it’s not the only thing you need to worry about.

Stores that look run down or dirty from the outside are less likely to attract customers. Make sure your windows and signs are clean, and you have a pleasant door chime sensor. Consider repainting the exterior if it’s starting to look dingy and add some colorful plants to keep it looking fresh and welcoming.

5. Offer In-Store Pickup for Online Purchases

Do you have a lot of local customers that shop online? They may love the convenience of looking at your inventory online but hate paying that extra shipping fee.

Offer them the best of both worlds by starting free in-store pickup. Not only will people be more likely to purchase online since they don’t have to pay a shipping fee, but they may even buy something extra when they stop in to pick up their online orders.

6. Offer In-Store Services

Products aren’t the only things you can sell in your store. Any services that go along with your products, like tech support, tailoring, or jewelry cleaning, can help increase store traffic.

Your customers may be more likely to purchase from you rather than your competitors if they learn you provide these services that other stores don’t. When they come in for your services, they may also end up making an additional purchase.

7. Teach Your Customers

Are you at a loss for what extra services you could offer? Why don’t you hold a class? People are always on the lookout for something new to try in their community.

Beauty stores can offer hair and makeup lessons, fitness equipment stores can offer yoga classes, and organic health food stores can offer cooking classes. People will come to your store to learn and may purchase your products, so they can make that delicious organic smoothie recipe you taught them at home.

8. Boost Your Online Presence

“Improve my online presence for foot traffic to my store?” Yes, it may seem a little counterproductive, but online presence is important for in-person and online stores.

Let’s say you decided to get brunch with your friend. Sure, you know tons of places, but you want to try something different this week. So, you do a quick Google search for “cafes near me” to see what your options are.

If your cafe doesn’t have a strong online presence, it won’t show up during that Google search or it’ll be too low on the list to get noticed. The stronger your online presence, the more brand awareness you’ll generate. Once people see your name enough online, they’ll be more likely to recognize it when they walk by or remember it when they’re looking for a store like yours.

How to Increase Foot Traffic to Your Store

If you’re not happy with the number of customers walking into your store, you may be at a loss for what to do first. But increasing foot traffic isn’t as hard as you may think. Just follow our guide to learn how to make your store stand out to increase foot traffic.

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