5 Tips to Improve Your Site’s Search Engine Placement and Climb up the SERPs

search engine placement

Over 400,000 people enter a search on Google every second.

Your SEO determines if people see that content or not. And if your page isn’t ready, you can be sure that they won’t.

Without anyone seeing your page, your site won’t be able to grow. This means your business or blog could suffer.

But lucky for you, this article will tell you how to crack the code to search engine placement. Take our advice, and soon you’ll be leading the SERPS.

Read on to learn more.

Why You Need to Improve Your Placement

The first question you might have is why you need to improve your placement. And this is a fair question.

Because a large majority of the world uses Google every day, this is the main way to find traffic. Word of mouth and social media can help, but having good results can make a world of difference.

You won’t always be the top hit, but getting a higher rank will increase your views. In the end, this will mean you get more traffic on your site.

You should also know that most users don’t go to the second page of Google results. If you are able to get on the first page, it might change everything for you.

1. Publish Content on a Regular Basis

The first step you have to take is to publish content on a regular basis. This goes for all types of websites.

If you don’t have a blog yet, you need to start one. They can be easy to make, and the payoff is well worth your time.

You need to publish blogs at least once a week if not more. This way Google knows that you are updating the information that you publish.

Think of this like you might think of a good friend. If a friend waits 4-6 weeks to call you, you might not be good friends.

But if your friend calls you once a week, you know you can rely on them. Google wants the same thing out of you.

Publishing on a regular basis also shows Google you are updating outdated information. You don’t want to have the same states in 2018 that you had in 2007.

2. Write Relevant Content

Having a regular publishing schedule is a good first step. But helping your ranking doesn’t stop there.

Instead, you need to make sure you’re writing relevant content for your blog. An article with useless information won’t dazzle Google.

The content you write needs to relate to what people are searching. Ask yourself what questions people Google about your specialty.

Then answer those questions in the form of a blog post. This makes sure people will find your content.

You should also avoid writing generic content for your blog. Broad articles about your field are already out there.

For example, you shouldn’t write an article called, “What you should know before going to law school.” Instead, you should write an article about the hardest part of the third year of law school.

3. Plan the Right Keywords

The next step in ranking higher on the SERPS is a little more technical. But this step can make all the difference.

When writing articles, you need to plan keywords. In short, these are words that people are most likely to type when they Google something.

Google looks for these keywords when ranking pages. The more you have of them, the better off you are.

Be careful here though. You shouldn’t stuff too many in an article. Google will know that you are and rank you lower for it.

It’s fortunate that you don’t have to guess what keywords you should use. Instead, Google has created a keyword planner.

Using this, you can see what keywords are popular in your area of expertise. Then, you should take those keywords and place them in your article.

Put them in your headlines, body text, and title. Make sure they fit in natural though. You might annoy your readers otherwise.

4. Backlinks, Backlinks, Backlinks

Backlinks are another important aspect of ranking higher on search engines. While they can be difficult to get, they can become useful to you.

Backlinks are links on other sites that link back to you. In essence, backlinks are other sites telling Google that you are a reliable source.

Backlinks used to be useful in any context, but that is no longer the case. Google changed its algorithm to make sure the links were reliable.

People had been creating other websites to dump their links on. But Google caught on to this, and now backlinks have to be from good sites as well.

You should consider going on forums for your area of expertise. There you can answer questions with your blog posts.

You could also write guest posts for other websites. This would also help you get your link in a reliable spot.

5. Be Mobile Friendly

In recent years, people have used mobile more than desktop for browsing the internet. This means that you need to make your site mobile friendly.

While this helps you keep your customers, being mobile friendly also helps you with SEO. Google prefers to send its users to sites that have optimized for mobile.

Becoming mobile friendly should not be difficult a difficult process for you. Even if it is, the effort is worth your time.

Becoming mobile friendly can be difficult. While you can do some of the work on your own, you should consider hiring a professional. Read more about this online.

Are You Ready to Fix Your Search Engine Placement?

Now that you know how to fix your search engine placement, you’re ready to get started. Soon you’ll see your site climbing the SERP ladder.

And if you need help doing this, you should contact a professional. Because they are experts, they can almost always help make sure you get what you need.

Did you like this article? Check out more useful tips. And if you have any questions, feel free to contact us with any questions.

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