New Year Newer You: How to Grow Your Instagram

how to grow your instagram

Every social media platform has its benefits. For those wanting to grow their brand, Instagram is the place to be. People are utilizing the platform for content marketing and it has turned out to be a great investment.

According to Instagram, in 2017 there were 8 million business users on the platform. It only makes sense that these business channels are there for the over one billion people utilizing the platform.

To get noticed on Instagram requires strategic planning and a good understanding of the platform’s users. You will need to know your intended audience, have a marketing budget, or realistic expectations.

Having the time and commitment to grow your Instagram channel is also a major requirement.

Whether you’re already on Instagram or looking to start a channel, getting followers will be essential to your success. Keep reading for our tips on how to grow your Instagram channel.

Invite Followers from Other Social Media Platforms

The easiest hacks to get more followers on Instagram are to invite your existing audience from Facebook and Twitter. Facebook owns Instagram and has several features that allow you to connect with your existing base.

Connect your Facebook to Instagram and share useful and relevant content. Create a post letting people know that you are now on Instagram and want to connect. You can also use the app that automatically shares content to Twitter.

Don’t forget to add an Instagram plug-in to your website. This will share your feed to your site and provide a button for visitors to like your page.

Grow Your Instagram with Engaging Content

With any social media platform, you need to have engaging content on your channel. Instagram is a visual platform. This means people are less likely to read a lengthy post.

Less is more. Sharp eye-catching images and quick videos are what you need to focus on.

You do not need to invest in a photographer or a videographer. The great thing about Instagram is users are looking for authenticity. Plus, there are enough filters that you can turn a drab image into a vibrant work of art.

Post selfies so people can recognize you as the face of the brand. Create short videos demonstrating your product or service.

Be Consistent in Posting Content

Consistency is important when you want to get noticed on Instagram. Make it a habit to post at least two times a day. If you can’t think of something to post about, use popular hashtags like #MotivationMonday or #ThrowbackThursday.

Be creative and come up with your own hashtag that reflects some important to your brand. It could be a tip of the day or words of wisdom. Make it catchy and something that makes people think of your brand when they see it.

In being consistent with your posts, you rise in the algorithms and more people will see your content. Use engaging short text to get people to comment.

The more activity your posts create, the faster your audience will grow.

Create Awesome Instagram Stories

Brands use Instagram Stories as an opportunity to get their content seen. Stories are displayed at the top of the users Instagram page. It highlights users that have stories waiting to be seen.

Users click on the stories because the content only lasts for 24 hours and then it disappears. Stories can consist of images, videos and live chats. You can add new content to your story at any time, which makes it more interesting to the user.

Your button is highlighted letting users know there is content in the current story they haven’t seen yet. Think of it as the Krispy Kreme light that lets consumers know there are fresh doughnuts waiting.

If a piece in your story is something you want to appear beyond the 24-hour time period, you can also post it to your timeline.

Run Targeted Advertising

Like most social media platforms, Instagram offers advertising for brands to promote their product or service. This is an excellent way to get more followers.

Using the Instagram Stories model, brands can purchase ads that will be dropped in between stories. The ads are short and boost the likelihood that users will watch the full ad. You can include a link that takes the user to your website if they click on the ad.

There are also traditional ads you can purchase that will appear on the timelines of your target audience. Instagram offers analytics to monitor the effectiveness of your adds. Ads are a good way to get noticed on Instagram.

Work with an Instagram Influencer

Instagram is the premier social platform for influencers. Today, brands are building in expense lines in their marketing strategies to include some form of influencer marketing.

The value of word of mouth is greater than traditional advertising. Influencers are brands that have a large following and can use their popularity to influence people to try a product or service.

Everyone wants to know how do people get so many followers on Instagram. With this form of marketing, it is more important to get people with a large following to use their influence to grow your Instagram.

Incorporate the Blog from Your Website

Don’t make the mistake of focusing all of your attention on social media. Every brand should have a website. Social media channels are a means of sharing your website content to a larger audience.

Websites remain viable by having current content. One way of motivating yourself to add new content is by having a blog. Your blog can demonstrate your expertise in your industry.

Blog content can grow your Instagram channel if your audience finds it engaging and useful — and worthy of being shared.

You’re Now Ready to Grow Your Instagram

You’re now ready to grow your Instagram numbers! Remember, be consistent and offer valuable content. In no time people will see you as an expert in your field.

Don’t stop at Instagram, take your brand to other platforms. Check out our useful tips on getting more views on YouTube.

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