Are you starting a small business? Better make sure you have a clear idea of what your marketing materials should look like.

Why are these materials so important? Well, most of it has to do with the fact that the business market of today is a very competitive field. With so many companies launching their own ad campaigns, it’s harder and harder to stand out.

That’s why having a universal marketing toolkit is so important. By focusing on the core values of your business, you stand a better chance of connecting with your target audience.

Not sure where to start? Here are the 5 best marketing materials for any small business.

1. Flyers

A good flyer should serve as a brief overview of your business and its viewpoints. As long as your flyer is thorough and up-to-date, anyone in your company can use it in a business pitch.

Flyers are also some of the most cost-effective marketing tools at your disposal. For starters, their unique design makes them stand out from regular mail. Plus, you can use them anywhere, from events to community boards.

2. Logo

When it comes down to it, the logo is perhaps the most important part of a business’s identity. Why? Simple: you need an image that consumers can look at and associate with your business.

A logo is an upfront investment, and it’s usually worth it. They can go on any print marketing materials, such as flyers, brochures, and business cards. According to Best Name Badges, logos also look good on name tags!

3. Business Cards

Speaking of business cards, they offer more marketing opportunities than you may think. For instance, why not hand them out to local shops? After all, any small business can use more community awareness.

Even if you digital-based small business, don’t dismiss the value of the business card. Your business may be online, but your potential customers are still in the real world.

4. Website

When it comes to relevant business materials, a slick-looking website is near the top of the list. If your potential clients want to verify your business, they’ll look at your website.

Of course, being listed in local searches can’t hurt your marketing efforts either. As far as we know, that’s still the best way to market your business to people that are actually interested in it.

5. Social Media

These days, any small business should have an active presence on social media. Contrary to popular opinion, however, you don’t need to be on all the major platforms. Instead, focus on being consistent across the platforms you’re using.

Also, make sure to post content and connect with your audience on a regular basis. Social media is a great marketing tool, but you do have to be using it effectively.

More on Marketing Materials

These 5 marketing materials we’ve mentioned above are the face of your business. Want to establish a consistent brand identity? If so, these materials are the first thing you should look at.

Interested in more marketing tips? Drop by our business page!