Social media isn’t just for fashion influencers and restaurants.

Construction companies can use social media to reach potential customers, show off their skills, and build a recognizable brand with a local audience.

Marketing construction services on social media is most effective when you have a strategy with intentional, consistent posts.

Check out these seven tips to use your social media marketing efforts efficiently and effectively.

1. Post Where Your Potential Clients Are

It seems like posting on all social media platforms will help you reach more people, but it’s often tough to keep on top of all those platforms.

Start with just one or two options that best fit your target audience. This gives you time to learn the best practices of that platform so your message is most effective.

Facebook is a popular platform with over 3 billion worldwide users and over 160 million businesses using the platform. It also lets you post versatile content types, including text, photos, videos, and links to websites.

YouTube is another good option for construction companies with more than 2 billion users. This is a solid option if you want to post how-to videos or share videos of your projects.

Instagram is an option if you want to show off photos of construction projects.

2. Know What Your Audience Wants

Think about your typical construction clients before creating your social media plan. Your content should fit the preferences and needs of your target audience.

A client looking to build a custom high-end home from scratch doesn’t have the same needs as a first-time homeowner who needs help updating an older home.

When you create your content for social media, make sure each piece fits those needs. The content should appeal visually to the audience as well.

Your ideal customers are more likely to read, watch, and interact with the content if it’s tailored to their preferences. Your time spent on social media becomes more effective because of that customization.

3. Express Your Brand

Your social media accounts give you control over the image you project. It’s your chance to show off your branding as a construction company.

Maybe you cater to high-end remodeling jobs or custom construction work. You might focus on being an affordable company or restoring historical homes.

The way you present yourself on your social media platforms helps express that branding. That attracts customers that fit that type of construction job.

Social media is also your chance to show your values as a company, such as being trustworthy and reliable. It’s a way for contractors to show that they follow safety protocols and do the job correctly.

Using a consistent voice with language that matches your target audience and company persona is important. You can also upload your company logo and use colors and other branding elements that help create a consistent image.

4. Mix Up the Content Types

Your construction social media accounts let you promote your company, but you don’t want your content to be obviously promotional all the time.

Using a variety of content types with lots of educational posts mixed in can help keep the interest of your followers. You might post a video showing signs it’s time for new siding or the steps for planning an addition.

Instead of being directly promotional, you might post a before and after series from your latest project. You’re not begging for business, but you’re showing followers what you can offer.

Examples of posts to try include:

• Examples of projects
• Tips for home improvement projects
• Explanations of different construction projects
• Testimonials from clients
• Profiles of your employees
• Links to blog posts on your website

Images and videos draw more attention than text-only posts, so include high-quality graphics when possible. Video helps you connect with potential customers because they can see and hear you. They also get to see your personality and get a sense of who you are.

You don’t have to only create your own content. You can share posts from other companies that are related yet not competitors. You might share a post from one of the manufacturers of a material you use.

5. Show Your Work

Construction is well-suited to social media because you have a tangible product you can show. Every project you complete is a statement to the quality of your work. Don’t be afraid to display that work on your social media accounts.

Videos work well for showing your construction projects. You can record the progress throughout a project and put together a highlight reel to share.

You can also use videos to explain how to do things or to describe your processes for various projects.

6. Post Regularly

Between personal acquaintances and businesses, social media users might follow hundreds or thousands of accounts. That means if you only post occasionally, your posts won’t likely be seen.

Posting regularly also keeps you fresh in the feeds and fresh in the minds of your followers.

If you go days or weeks without posting, some people might unfollow your account. When new people find your social media accounts, they might also think it’s outdated if you have posted in a while.

7. Interact With Followers

Social media is an easy way to start conversations with potential construction clients. This can help build rapport with those consumers, which could lead to more business for your construction company.

If you’re sharing updates on projects, new designs, and other things you’re doing, you’ll likely have people asking questions about those projects. It’s your chance to show your expertise and hold interest in what you do.

Responding quickly with a friendly tone helps build a positive image for your company. If a social media follower is ready to hire a company, that personal and positive interaction could convince them to go with your construction company over a competitor.

Marketing Construction Services Effectively

Social media is an effective method of marketing construction services when you know how to do it. Regular content with posts that engage your target audience can help you attract new clients.

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