When comparing Instagram vs Facebook, it’s important to look at the numbers each has managed to attract over the years they’ve been operating. Both sites are big contenders in the social media world hence command billions of users. Facebook stands at above two billion active users, while Instagram boasts over one billion monthly users as of 2018.

With the big numbers, there’s no doubt that these sites have the potential to skyrocket your brand and help with consumer engagement. But of course, things can’t be the same across different platforms. This article looks at the difference between the two when it comes to personal brand building.

Instagram vs Facebook Engagement

When it comes to engagement, Instagram beats Facebook in numbers. A study on social media engagement shows a 0.90% engagement per Facebook post compared to a 1.6% engagement rate on Instagram.

One reason why Instagram beats Facebook in this sector is that Facebook doesn’t show everyone your posts. The engagement with your community becomes difficult to achieve, and you have to pay to grow the community. Building fan pages on Facebook has become a significant challenge to many who need to grow their personal brands.

On the other hand, building a community on Instagram is all about getting followers. Once you have the numbers, getting them to comment and like your posts isn’t a struggle.

Facebook vs Instagram User Demographics

When it comes to Facebook vs Instagram users, none beats the other as each shine in different demographics. If your brand targets the younger audience, you’re likely to get much traction on Instagram compared to Facebook. A large group of Instagram users is the younger generation under 30 years of age.

If you’re targeting the older audience, Facebook stands out. While the younger audience can give you the numbers, the older audience is also important regarding income levels. For instance, if you’re running an investment firm, Facebook is the site to go for, as this will mostly target the older generation.

Instagram vs Facebook Functionality

Another great feature to note on Instagram vs Facebook difference is the functionality. While they almost have the same goal, Facebook page vs Instagram differs in how each operates.

When it comes to Facebook, you’ll get the same features on PC and Smartphone. Instagram doesn’t give the same smartphone functions when using it on a PC. Posting anything on Instagram using your PC is impossible, and you can only see the posts of people you’re following when using your computer.

Facebook is largely informational hence text-based. It will take you longer to create a Facebook profile unless you prefer to get Famoid services. Instagram is more focused on gaining popularity and building your brand.

Facebook vs Instagram: Which Is Better?

Both sites are perfect in their own light, and none can replace the other when it comes to building your brand. All you have to think of is your target audience and the type of content you intend to publish when choosing Instagram vs Facebook for marketing. Better yet, there’s nothing that’s stopping you from using the two together.

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