The internet is saturated with blogs and users don’t have time to read them all. In fact, the average internet user only spends 10 to 20 seconds on any given webpage. It takes something special to get your blog noticed.

The process of gaining followers can seem like magic or like a cruel joke. Don’t be fooled— there is a method to the madness.

For more help, check out the information below.

Types of Blog Traffic

Before trying to control blog traffic you need to understand it. There are two main types of blog traffic — organic traffic and paid traffic.

Organic traffic is the most desirable kind of traffic because it happens naturally and is more sustainable. Organic traffic can be either search traffic, referral traffic, or direct traffic. 

Search traffic is when someone types something related to your product or service into a search engine, they find your blog and visit your page. Referral traffic happens when users find your blog linked to another website, they click it, and they visit your page. Direct traffic is when someone intentionally types out your URL or clicks on a link in an email. 

Paid traffic, however, is a less natural form of blog traffic. This traffic directs users through paid advertisements. Both types of traffic are valid ways to improve your blog’s visibility.

1. Improve Your SEO

The most important long-term strategy for sustainable blog traffic is to have high quality SEO. This means your website will rank high when users search terms related to your services or products. This means more users will see your blog.

The two key ingredients to excellent SEO are valuable content and relevant content.

The over-saturation of the blogging world is an opportunity for study. Find your competitors. Find the blog posts in your industry that do well. Find a way to do it even better or offer a different point of view and then you’ll have valuable content.

Crosslinking amongst your own posts and backlinking with other blogs will also improve how Google perceives the quality of your articles.

To keep your content relevant, you need dedicated staff researching the most relevant keywords used in search engines. This changes regularly so your content needs to adapt to the changes as they come.

2. Use Social Media Effectively

Don’t use social media as a way to push out content. It needs to be more dynamic than that. Your social media posts should start a discussion.

Don’t just make these posts about your company. Tag and link to other blogs or social influencers. You can even join social media groups to find your niche. 

Using a content syndication service is another way to improve traffic from social media. It can help get your content published on major publishing platforms.

3. Make It Dynamic

No one wants to read a wall of text. High-quality content has to be dynamic. 

Make sure to include interactive features in your blog posts, like polls, photos, quizzes, graphics, comments, or videos. 

Dynamic content is not static, it’s always changing and adapting. Don’t forget to analyze user data and find out what they want to read. Why not even poll them? 

More Ways to Get Your Blog Noticed

Of course, these aren’t the only ways to get your blog noticed, but they are the biggest factors. There are other small changes you can make as well, like updating old content or inviting guest contributors.

For more of the latest in blogging and SEO, make sure to stop by our page.