Should you buy social media followers or let your social media grow organically?

That’s debatable. There are a lot of benefits to buying social media followers, yet some marketers are stuck on growing their followers organically.

Celebrities, CEOs, and politicians all want to have explosive growth on social media, so they’ll buy followers. 

While there may not be a right or wrong answer to this question, there’s no question that buying followers for Twitter and Instagram can have benefits.

Read on to learn how buying followers on Instagram and Twitter can help your business and brand grow.

Fast, Measurable Growth

There’s nothing like fast growth that you can count on. Buying followers on Twitter and Instagram will allow you to grow your account faster than you’re able to do organically.

It’s Cheaper than Advertising

The way that social media channels make money is through advertising. Sometimes, it makes perfect sense to advertise sponsored posts.

If you’re trying to grow your followers, buying likes and followers through their advertising programs doesn’t make sense. It just gets really expensive.

Buying social media followers through reputable companies can give you thousands of followers at a fraction of the cost.

There’s Money to be Made

The main reason to buy followers is that there is money to be made online. Companies will pay you thousands of dollars to post about their brand. Someone with millions of followers like Kylie Jenner can make as much as $1 million per sponsored post.

You don’t need to have hundreds of thousands or millions of followers to make money through sponsored posts. At about 10,000 followers, you can start to charge for sponsored posts. The guidelines will vary by industry, but you can charge about $10 per 1,000 followers.

What kind of sponsored content can you do? If you’re in the fitness industry, start with fitness fashion posts.

Buying Social Media Followers Builds Momentum

Let’s face it, we love following winners. Buying followers on Twitter and Instagram will help you boost your organic following.

Here’s what usually happens when someone is on social media. They’ll see a post on Instagram or Twitter, and if they like what they see, they’ll check out your account.

If they see that you only have a few followers, they’ll leave your account and go about their day. If they see that you have thousands of followers, they’ll think that there must be a reason for it. They’ll assume that it’s worth following your account, so they’ll give you a chance.

Can Fake Followers Get Your Account Banned?

There are a lot of ways to develop a social media following. The reason why a lot of people shy away from buying social media followers is that they fear having their accounts banned.

Your account is very unlikely to get banned on Instagram and Twitter if you buy followers. That being said, you should by followers at a small amount over time. You don’t want to trigger a shadow ban or hold on your account because your account jumped too quickly.

What to Look for When Buying Social Media Followers

There are a lot of benefits to buying social media followers. You can build a platform to launch your business or your personal brand into the stratosphere.

Before you buy social media followers, there are a few things that you want to consider before buying.

What Are Your Account Goals?

Do you know what you want your account to do for you? Now is the time to figure that out. That will help you plan your content.

For example, if you want to be a brand ambassador for a specific brand, how can you align your content with that brand?

Targeting Real Followers

One of the reasons why marketers frown upon buying social media followers is that many of the accounts that are bought are bots. They’re fake accounts.

You’ll want to look up services like this company, where you can buy Instagram followers using real and active accounts. Click here to see options for different account programs.

Are You Looking at the Wrong Numbers?

You want to make sure that when you buy social media followers, you’re focused on the right metrics. Yes, the number of followers is important. What those followers do with your content is another story.

Instagram’s algorithm relies on engagement as soon as you submit a new post. If you have 50,000 followers and none of them engage with your content, your organic audience won’t see your posts, either.

That can hurt your business in the long run.

How to Boost Engagement from Your Audience

Instead, look at buying social media as a compliment to the organic activity that you’re doing for your accounts. Buying followers isn’t the end all be all solution.

The best way to buy social media followers is to do it in small increments while growing your account organically.

There are a few reasons to do this. The first is that if you go from a brand new account to 10,000 followers in a week, it will look suspicious to your audience and social media algorithms.

Both can consider your account to be spam and ignore it or shut it down. Instead, grow your account slowly by buying a few followers at a time. At the same time, follow the best practices for growing your social media accounts organically.

People will see your account grow and they’ll see a good percentage of your audience engage with your content. That sends a signal that you’re offering something valuable to users. That will only accelerate your growth.

Social Media Followers the Smart Way

There are a lot of benefits to buying social media followers. Doing so give your business instant credibility. A high number of followers can open up your business for opportunities for sponsorship and advertisements.

The debate between buying social media followers and growing your account organically still rages. The truth is that the answer lies in the middle.

Would you like more marketing tips? Check out these ideas for visual marketing that you can apply to your social media posts.