Trade shows are a great marketing tool. Eighty-four percent of attendees make purchasing decisions and recommendations for their company.

Getting your brand in front of these influencers means better sales numbers.

What’s the best way to get trade show attendees to remember your company? Try unique promotional products. These gift items keep your brand name and image in front of the people most likely to buy from you.

Not sure what the best giveaway promotional products are?

Keep reading to learn more.

Unique Promotional Products

What are product giveaways? They’re small products made to give away to potential clients. They include company branding, logos, and phone numbers.

Because the products are useful, people keep them, sometimes for years. If someone uses a logo pencil day after day, he remembers the company name. He’ll call the number on the side of the pencil when he’s in need of the service.

Companies have given away promotional products for years because it works.

It’s hard for your logo to stand out in a sea of pens and pencils. But there are other great promotional products.

Take a look at these 15 promotional products. You’ll love the way they keep your logo fresh in the minds of those with purchasing power.

Smartphone Wallet

Of all cellphones, 77% are smartphones. A smartphone wallet with your company logo gets seen by a significant number of people.

Remember to stick with your company colors and branding. Don’t forget to include the company phone number. Trade show attendees value useful giveaways. A smartphone wallet holds a hotel key card, driver’s license, credit cards and more.

Reusable Water Bottles

Reusable water bottles are eco-friendly making them popular. Water bottles are another perfect giveaway item. They’re easy on the budget, and there’s plenty of space for your logo and phone number.

The bottles get used over and over, long after the trade show ends.

Lip Balm

A lip balm is another inexpensive item that provides space for a logo, company name, and phone number. Since they fit into a pocket or purse, they’ll stay with potential clients for a long time.

Most people use lip balm, so they’ll appreciate the gift.

Tote Bag

Tote bags are useful for the duration of a trade show and long after. Work with a vendor to get your branding colors, logo, and phone number on the side of the bag.

This is a chance to showcase your unique brand on a cool promotional item. There are numerous types of tote bags available.

Stickers

Stickers are an easy and inexpensive promotional giveaway. Leave stacks of them on the table in your trade show booth. Hand them out. Put them inside other giveaways, like a tote bag.

USB Chargers

USB chargers are a great giveaway because most people use them. They’re handy to keep in the car. Some people will keep them for years. And all that time, they’ll see your company name, logo, and phone number.

USB chargers are perfect for travelers, and most trade-show attendees are traveling.

T-Shirts

T-shirts seem like an expensive promotional item but they’re not. When purchased in bulk, t-shirts are reasonably priced. A t-shirt is another product that gets used for many years.

Include your logo and stay within your brand, but design something fun and unique. The people wearing your t-shirts have purchasing power. You want them to remember your company name!

Sunglasses

Lots of trade show attendees forget little things like sunglasses when they’re traveling. That makes sunglasses a useful and well-received gift. Purchase sunglasses in your brand colors.

Don’t forget to add your company name and phone number along one arm of the glasses.

Fidget Spinner Bottle Openers

Fidget spinners aren’t only for kids! These little gadgets offer lots of fun. The adult version comes with a bottle opener as well.

Want a huge crowd at your booth? Give away these little gizmos! This is a unique and fun marketing giveaway.

Fidget spinner bottle openers are available in a variety of colors. Your company logo goes in the middle where everyone sees it. Only a couple of dollars a piece, you can’t go wrong with these.

Lanyards

Lanyards are long-time marketing giveaways for a reason. The little clip at the end makes them useful for more than just keys. They work great for name tags, and there’s lots of room for your logo, colors, and company brand.

Yeti Tumbler

Yeti tumblers are popular because they’re so useful. They’re durable and look great. Your logo stands out in the middle of the sleek silver tumbler.

Yeti tumblers keep drinks both hot and cold. Commuters love them because they don’t spill. They’re also dishwasher safe.

They’re more expensive than other types of giveaways. But your company will stand out with a unique promotional item like this. The return on investment is big when you consider how long someone keeps and uses one of these tumblers.

Backpack

Backpacks are great because they come in so many varieties. You can order inexpensive string backpacks in many colors. Or get more expensive backpacks that have padding and room for a laptop.

With whatever backpack you choose, your logo is a prominent feature.

Custom Koozie

Koozies are great for keeping drinks insulated when at the beach or a picnic. Don’t go with the same old koozie. Order a fun shape in your company colors. Put your logo in the middle.

People will flock to your table once they find out you’re giving away koozies.

Earbuds

Earbuds are great giveaways because almost everyone uses them. They’re perfect for sticking into a purse or travel bag. The handy holders have your logo right in the center.

Product Samples

Don’t forget product samples!

People love to try things out before they commit. Samples are a perfect way for clients to learn more about your product. Samples have all the same packaging as the full-size product, so your brand is obvious.

Ready for Giveaway Merchandise!

Unique promotional giveaways are the perfect choice for garnering brand awareness. Potential buyers will remember your company name when they have it in front of them day after day.

Now that you’ve got some great ideas for the perfect giveaways, you’re set to get ready for the next trade show.

Looking for more cool ideas and useful tips? Click here.