For a small business, throwing an event can be a great way to market your company. 

But while there are many benefits to having an event, if you are not careful, they can quickly become too expensive to be worth the time and effort. Before you know it, you can spend most of your marketing budget on a venue, catering, gifts for the attendees, and more. 

Fortunately, it is possible to throw a budget-friendly event that is also a great marketing tool for your business. By following a few event planning tips, you can save money without sacrificing quality. 

If you are thinking of having an event for your business, or are already planning one, this short and simple guide is for you. 

1. Create a Budget  

The first step in event planning is to set a reasonable budget. Your budget can keep you on track with your spending and ensure you are not spending too much overall, or on individual items. Make sure to include all of the expenses in your budget. 

2. Learn the Art of Negotiation

One of the best tips for a budget-friendly event is to learn how to negotiate. For example, if you need porta potty rentals, don’t accept the first price and ask if there are any discounts or deals for your business. While you may not always get a lower price, many business owners will be happy to work with you on the price.  

3. Partner With Another Business

A helpful tip for saving money on your event is to collaborate with another business. If there is a business with a similar target market but a non-competitive product or service, you are both likely to benefit from the same event. As a bonus, this is a great way to secure event planning help.

4. Book the Venue Early

One of the first rules of event planning is to book the venue as early as possible. This is a great way to save money because many venues charge extra for booking last-minute. Not only will you save money, but you will also have the peace of mind securing a venue brings. 

5. Use Free and Paid Promotions Channels

Business event marketing can get expensive, which is why you should consider both paid, and free, marketing channels. Make use of social media, email marketing, Google listings, and more. You can even recruit your attendees to help you market your event. 

Use These Event Planning Tips to Boost Business and Save Money

By using these event planning tips, you can save money while boosting your business with a perfectly planned event.

Start by setting a budget and securing a venue. Consider partnering with another company, learning how to negotiate, and comparison shopping for all of your supplies. You can also use both free and paid promotions channels to make the most of your budget.

Follow these tips and you’ll be well on your way to throwing a budget-friendly event. 

Don’t forget to browse our site for more useful tips and interesting facts.