Are you trying to find more customers for your construction company?

It might be time to start making your marketing digital. Online marketing for construction companies will boost your visibility and help you to establish a brand that will stand the test of time.

Confused about where to start?

It’s easier than you think. Read on and we’ll show you what you need to know in order to get ahead with your digital marketing.

Start With SEO

The first place you need to go, as long as you already have a website in place, is to get your search engine optimization on point.

This is particularly important if you primarily do commercial construction since the vast majority of business-to-business sales are made through organic search results.

If you don’t have one already it’s time to develop a blog or hire someone to do so and start doing link outreach in order to start bringing yourself up through the rankings on Google and other search engines.

You’ll also want to make sure you have profiles on sites like Yelp and Google Business which are extremely important for local SEO purposes.

Develop a Social Media Presence

Social media isn’t just for sharing pictures of cats these days.

It can be a powerful part of your toolkit for bringing in new customers. It’s also an essential part of branding.

To be fair, most people have some idea about using it but often what they’ll do is post short pieces of ad copy in local Facebook groups under their real name.

It’s not a bad start, but you can leverage social media marketing to your advantage in much better ways. Instead, make sure that you have branded business pages, post links to your blog, and answer customer questions directly.

Encourage your potential customers to engage with you and you’ll end up with great results.

Scope the Competition

There’s one big thing to keep in mind about local businesses and online marketing.

You can scope out the competition in other areas without having to worry directly about competing with them.

When you’re forming a digital marketing strategy for your construction company, try searching in other cities to see what the people who rank the highest are doing. Then replicate it.

It’s not stealing, it’s just good marketing practice. Look for big names and how smaller companies manage to rank in large cities to get the best idea of what you’re working with.

The Australian company Hanson Construction, for instance, has a great web page which shows off what you can do while still remaining on-topic.

Without the basics in place you’re not going to get much out of checking out the competition but once you’re rolling it’s one of the best ways to get ahead.

Get Ahead With Digital Marketing for Construction Companies

Digital marketing isn’t going anywhere anytime soon.

Even industries like construction which primarily rely on networking and word-of-mouth are beginning to understand they need to leverage the internet to get ahead.

It’s not that hard. It just requires a bit of time and money invested. The investment in marketing for construction companies can bring some serious return on investment.

Like this post? Check out our useful tips section and find some more marketing tips for your construction company.