Did you know that 61 percent of marketers are using social media more in their marketing efforts? The increase in using social media to market business is only one of the many marketing trends you should consider.

Are you keeping up with the current marketing industry trends? If not, there’s no better day than today to start improving your business marketing plan. The first step is learning all about the marketing trends in 2019.

Don’t know where to start? We’ve got you covered. We’ll tell you all about the marketing trends you should keep in mind. Keep reading for your 2019 business marketing guide to skyrocket your revenue.

The Top 2019 Marketing Industry Trends to Start Your Year the Right Way

You might be focusing on growing your business by adding more products to your lineup. While innovation is necessary for business growth, you must implement the right marketing plan.

Today, diversity wins the game. You can’t follow the typical one size fits all approach. Your marketing plan must include different strategies and follow the current marketing trends.

Don’t know what strategies you should consider? Here are 6 marketing trends you should consider to give your business revenue the boost you’ve been looking for.

1. Harnessing the Power of Artificial Intelligence

You may think artificial intelligence is useful for industries such as computer programming, engineering, among others. Yet, this technology can skyrocket your marketing results. You can use artificial intelligence for customer profiling to retargeting.

Some companies have been able to use this technology for other marketing purposes. An example is how a company uses it to analyze your customer calls and provide Sales Coaching to increase your revenue. When you harness the power of AI, you can learn more about your audience and tailor your marketing strategies to fit your customer.

2. Consumers Will Trust More Word of Mouth and Reputable Content Over Ads

Marketers know that about 80 percent of consumer ask for recommendations before making a purchase. In 2019, experts expect customers to trust word of mouth, and content from reputable sources over ads.

If your marketing strategies depend on paid advertisements, it’s time to reconsider your strategy. Does your website have a blog? Are you sharing useful and relevant content on your social media?

These questions can tell you more about your current marketing efforts. If you aren’t creating valuable content for your customers, you should get on it as soon as possible.

Don’t underestimate the power of social media. It’s one of the top marketing materials you should consider in 2019. Consider hiring a marketing professional to help you create and improve your content.

Also, you should claim your business profiles on major review sites such as Yelp, Google, Angie’s List, among others. Claiming your business on these sites and replying to your customer feedback can improve your word of mouth reputation.

3. Targeting Customer Go-To Communication Methods

Not all audiences communicate the same way., You should keep in mind that every demographic has their own go-to communication methods. Are you targeting your customer’s go-to platforms?

If you don’t know which platforms your audience prefers, you should start learning more about your customer base. Understanding your customer is the first step to design the best marketing plan for your business.

Is your customer the tech-savvy millennial? Maybe you created your business to help the stay at home mom.

While both demographics may use social media platforms such as Facebook. The stay at home mom may prefer to receive newsletters about your business via email instead of a Facebook message.

4. Using Chatbots in Marketing Strategy

You might’ve seen businesses using chatbots on their websites and social media platform. Are you using chatbots in your marketing strategy? If not, you should try using chatbots to market your business on your site and social media pages.

Did you know that Facebook allows you to use chatbots in your ad campaigns? You can lower your cost per lead by using chatbots in your marketing campaigns.

You can use this technology on your website by setting up chat autoresponders. These features will tell your customer that you care about them. Also, these chatbots can obtain the basic lead information for you to follow up and mature your potential client.

5. Tailor Marketing Efforts to Evolving Customers and Journeys

Marketers used to think that every customer fit a certain persona. The rule of thumb was designing a marketing strategy for the customer persona. But, the market evolved and requires applying marketing strategies tailored to your customer.

All your leads are at a certain phase in their purchasing journey. You must understand their journey and develop a lead maturing strategy to close the deal.

It will all come down to how well you know your customer. It’s recommended that you develop a series of questions to learn more about your customer. This data will help you learn at what stage of their journey is your lead.

6. Automating Email and Marketing Efforts

You might’ve heard that automation is the way of the future. Marketing isn’t an exemption to this rule. Are you automating your marketing?

If not, you should consider automating your marketing efforts. When you harness the power of automation, you can focus on growing your business. It’s recommended that you automate your emails including your monthly newsletters.

Did you know that you can automate your social media posts? Platforms such as Facebook allow you to schedule your posts for sharing at a later time and date. Also, you may consider using social media management platforms like HootSuite to automate your social media marketing efforts.

The Bottom Line

You may think your business doesn’t need to keep up with the changes in the marketing industry. But, understanding today’s marketing industry trends is the first step to keep up with your competitors.

Applying the latest marketing trends can help you expand your reach while spending less. An example is how social media and other platforms provide small businesses a way to compete against the big players.

Keep in mind that not all marketing trends fit all businesses. You should consider applying the trends and strategies that fit your audience and business model.

Now that you know what marketing trends to watch in 2019. Do you own a brick and mortar business? Read our article to learn the best marketing strategies for your store.