When it comes to pay per click marketing, you know the competition is tough. In fact, 72 percent of businesses plan to increase their pay per click marketing efforts.

So how do you stay ahead and make sure your marketing efforts pay off?

You must commit to improving your pay per click marketing strategies. There are countless growth hacking tricks aimed at improving paid advertising performance. Once you learn them, it’s easy to put the strategies in place and then watch as your ad performance soars.

We’ve put together a list of seven of the best hacks for pay per click marketing. Our list includes advice you can put to use right away to increase the return you get from your paid ads. Study our list of hacks and prepare to blow your competitors out of the water.

1. Writing Strong Ad Copy Will Help You Stand Out

Nobody wants to market with poor ad copy. But are your ads as good as you think they are? If you’re looking for ways to improve your pay per click marketing, your ads could likely use a little work.

It’s impossible to have all our ads be stand-out ads, but having one amazing ad in your campaign can be a gamechanger.

You want to make people feel something when they read your ad, and you want that emotion to lead to action. Work on learning more about your customer and what their pain points are so you can write ads that appeal to them.

2. Optimizing Quality Score is One of the Best Hacks for Paid Advertising

Do you look at the data on your Google Adwords account and wonder about quality score?

Some advertisers think the quality score isn’t important or is tough to figure out, but none of that is true. Quality score affects your ad ranking and click-through-rate in significant ways.

There are some hacking tricks to help you use the quality score algorithm to your advantage.

Delete your lowest performing keywords and ads, and add more branded keyword terms. Then use the extra budget to improve your remarketing efforts.

3. Investing Some of Your Budget in Remarketing is a Simple Way to Increase Growth

Above, we mention reallocating budget to remarketing. Some advertisers are hesitant to do this, but it can have a huge impact on return on investment. The fact is, conversion rates are usually higher for remarketing than for search ads.

With remarketing, you’re targeting people who are already familiar with your brand. You can remind them about your product or service as they check their email or browse the internet.

The right remarketing and audience segmentation strategy can give your advertising a boost.

4. Using Gmail Ads Can Take Your Remarketing Efforts to the Next Level

In our remarketing section, we touched on targeting people as they check their email. Google now offers the option of creating unique ads for display on the Gmail platform.

These ads can appear in the inbox and look almost like real email.

Along with a subject line and teaser, Gmail ads also allow you to display a full HTML email. You should focus on topics and domains that already appear in your audience’s inbox. This will help your Gmail ads appeal to your audience and increase the chance of conversion.

5. Learning to Use Bid Multipliers Can Get You Quality Clicks

Many advertisers think they should be spending big money to buy as many clicks as possible. This strategy isn’t the best option. One of the best hacks for paid advertising is to try to focus on getting the best clicks for your business.

You can use bid multipliers to attribute more worth to clicks that are more likely to benefit you. You can bid higher for clicks during certain times of the day or on clicks from people in a specific location. You can even adjust your bids based on the device someone is using.

6. Optimizing for Mobile is One of the Best Ways to Increase Conversion Rates

As we said above, you can adjust your bids based on whether someone is using a mobile device. People searching on mobile are likely to have greater intent. They are looking to fulfill their need immediately.

Use bid multipliers to try to drive your ads to the top positions on mobile. Optimize your ad text for mobile users, too. You should also enable click-to-call, which can be especially good for restaurant marketing.

7. Partnering with An Agency Can Accelerate Your Advertising Success

The tips we have offered so far are all things you can likely put into place on your own. But aren’t you busy enough handling all the other aspects of your business?

Hiring a pay per click agency is actually of the best hacks for ensuring a competitive edge.

Think about it. You may have a finance expert or technology expert on your team, so why not work with an advertising expert, too? A good agency can work with you to make sure your advertising brings in the optimal return on investment.

Get Expert Tips and Guidance on Advertising and More

We are confident that you can find value in our list of some of the best hacks for pay per click marketing. But we also know that an agency can help ensure that your paid advertising is always performing well.

By partnering with an agency, you can work with experts who have in-depth knowledge.

We can’t all know everything, so we have to depend on sharing knowledge with one another. When you have a specific question or simple curiosity, your best bet is to find an expert on a specific topic.

We know that isn’t always such an easy task, but there are other ways to get the information you need.

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