Pay per click (PPC) advertising is made to seem like the best thing since sliced bread. You’re probably looking to get into it yourself but have a few questions holding you back.

The most popular of the PPC platform is Google Adwords, and it’s likely that you will start with it as you enter the world of pay per click. We’re here to get a few questions out of the way before you begin your e-marketing efforts.

How much is Google Adwords? We’ve got the answer to that and more in this article.

How Much is Google Adwords?

This is the most common question about PPC, and it makes sense that you would want to know how much it’s going to cost you. The answer is hard to pin down.

The amount that you pay will either be exactly what you set for a monthly budget or less. Pay per click operates on a system that charges you every time someone clicks on your advertisement. You will never be charged more than the budget that you establish.

If your ad is ineffective, however, you might not get enough clicks to max out your budget. The success of your ad depends on placement, keyword research, and a number of other factors.

So, the short answer is: PPC costs however much you can afford it to. You should find out more about how to create a great ad if you’re interested in starting your PPC campaign

Will PPC Boost My SEO?

There’s been some buzz around the idea that the more you pay for Google Adwords, the more organic traffic you’ll get on your site. The logic is that you pay more to Google, so they kind of reward you under the table.

This is simply untrue. Google has put a lot of work into making their algorithm honest, accurate, and uninfluenced by money. That being said, a quality advertisement may have some secondary effects on your organic SEO.

People may be more likely to click on a link to your site if they’ve seen your site advertised. The idea is that your brand association will be stronger and users are going to trust your site enough to engage with it.

Does Google Do the Work for Me?

Yes and no. You have to put a considerable amount of work into researching and strategizing your platform if you want it to work well. There are things like keyword research, user research, site content, relevance, and more.

Google will do the work that you direct it to, but it can’t create a great site or a good advertisement for you. If you choose to, you can use the analytics that Google provides and optimize your efforts over time. It’s recommended that you use this tool because there’s a lot to be gained from a close eye on your PPC platform.

Interested in Trying PPC?

So, how much is Google Adwords going to help you? As much as you help yourself. There’s a lot of potential in utilizing pay per click marketing, but you have to do a bit of research if you’re looking to get the results that you’re paying for.

PPC can be an affordable way to boost your SEO rankings if you do it right. In any case, you should find ways to optimize your site and increase traffic. Do that, and you’ll be basking in success.